The Purple Poppy

for all creatures, great and small

February 24: The National Day for War Animals

The Purple Poppy recognises the extraordinary loyalty and courage of all animals who serve alongside our military in times of war and peace. On the frontlines of conflict protecting and supporting our diggers, or in the homes of veterans living with the trauma of service, these often unsung heroes have earned a place in the hearts of all Australians.

Your Purple Poppy purchase is helping veterans and preserving history

Every purchase raises funds for the Australian War Animals Memorial Organisation and the Young Diggers charity.

Australian War Animals Memorial Organisation


AWAMO preserves the memory and story of war animals through the establishment of world-class memorials and education programs. AWAMO also directly supports retired Service dogs and other projects helping veterans or animals.

Young Diggers


The Young Diggers Dog Squad trains dogs to become Companion and Assistance Dogs to support current and ex-serving military personnel and families living with Post-traumatic Stress Disorder (PTSD).

News Update

February 2020: Australia Post to carry a special range of Young Diggers Purple Poppy products, including exclusive designs created by BrandNet to support the charity. The products will be available instore and online from early March. Preview the Australia Post collection.

February 2020: BrandNet donates more than $5,000 to AWAMO. The funds, raised through Purple Poppy sales, are just part of the massive marketing and community commitment BrandNet provides to support AWAMO.

February 2020: AWAMO and Young Diggers ask all Australians to show support for the National Day for War Animals to remember and honour animals who serve alongside our military. Read their Media Release

Behind the scenes of The Purple Poppy

For more than 30 years one small Canberra family business has been dedicating much of its effort to supporting veterans and preserving the history of military service. BrandNet has used major campaigns, like its five-year Australia in the Great War initiative, to share history and engage millions of Australians in stories of service. Through its campaigns BrandNet has raised and donated more than $1,000,000 to veteran causes, as well as giving thousands of hours to sharing military history.