The Purple Poppy
for all creatures, great and small
February 24: The National Day for War Animals
The Purple Poppy recognises the extraordinary loyalty and courage of all animals who serve alongside our military in times of war and peace. On the frontlines of conflict protecting and supporting our diggers, or in the homes of veterans living with the trauma of service, these often unsung heroes have earned a place in the hearts of all Australians. The Purple Poppy also recognises the valiant work of search and rescue, and law enforcement animals that have served our communities and kept us safe for hundreds of years.SHOP PURPLE POPPY
Australian War Animals Memorial Organisation
AWAMO preserves the memory and story of war animals through the establishment of world-class memorials and education programs. AWAMO also directly supports retired Service dogs and other projects helping veterans or animals.
Become an Everyday Ambassador
Become an Everyday Ambassador and help spread the word. Find a range of printable posters, electronic banners, and social media posts perfect to connecting with your friends, family, and community to help support war animals.Get your downloads
Discover the Purple Poppy Collection
Discover Purple Poppy products and help support AWAMO and raise awareness every day.
SHOP PURPLE POPPY
Share our beautiful video and spread the word.
Behind the scenes of The Purple Poppy
Thanks to your support, to date, we are proud to say we have donated $32,000 to AWAMO and we look forward to doing more in the future.
CEO of BrandNet Stephen Davie (right) with Major Kendall Crocker (left) accepting the donation to AWAMO in February 2022.
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