The Purple Poppy
for all creatures, great and small
February 24: The National Day for War Animals
The Purple Poppy recognises the extraordinary loyalty and courage of all animals who serve alongside our military in times of war and peace. On the frontlines of conflict protecting and supporting our diggers, or in the homes of veterans living with the trauma of service, these often unsung heroes have earned a place in the hearts of all Australians.
Australian War Animals Memorial Organisation
AWAMO preserves the memory and story of war animals through the establishment of world-class memorials and education programs. AWAMO also directly supports retired Service dogs and other projects helping veterans or animals.
February 2020: Australia Post to carry a special range of Young Diggers Purple Poppy products, including exclusive designs created by BrandNet to support the charity. The products will be available instore and online from early March. Preview the Australia Post collection.
February 2020: BrandNet donates more than $5,000 to AWAMO. The funds, raised through Purple Poppy sales, are just part of the massive marketing and community commitment BrandNet provides to support AWAMO.
February 2020: AWAMO and Young Diggers ask all Australians to show support for the National Day for War Animals to remember and honour animals who serve alongside our military. Read their Media Release